Idea 28: Fragrance Comp Tool 1.0

Problem:

Going into a fragrance store can be a daunting experience, due to the sheer varieties of different perfumes and colognes that are basically divided into mass-marketable and luxury products. So, as the game of finding the right fragrance turns into a balance act between what “smells” exist, what one likes, and what one can afford, the brain keeps firing messages of total frustration and pain into one´s nervous system, until one has to figure out how many different fragrances one can try before getting a headache. However, this is only step one! Step two takes place, when one actually has to buy a fragrance for someone else.

Solution:

Inventing a comparison tool that recommends a fragrance based on the fragrances one has already at home or that one knows another person has, might be a solution. The tool could be based on algorithms that “use” the actual smell (the words marketing uses to describe it) or the different ingredients of a fragrance (assuming that possibly fragrances with the same ingredients will smell more, or less, the same when using a certain scale to compare them). Later a price category could be added that would allow the user only to choose the fragrances that one can afford. On the other hand, if one would like to change one´s style, one could ask the tool to only recommend perfumes/colognes that are completely different to what one has at home. Recommendations by the tool could later be adjusted and improved by implementing users´feedback through maybe an open platform. Once the tool hits critical mass, fragrance producers might push to be actually part of it as in case their fragrance is not in the list, it will not be recommended.

Idea 11: Fragrances Docking Station

Problem:

Smelling good in every occasion depends on the availability of one´s favorite cologne or perfume in that particular situation; especially, when the day/night doesn’t appear to end. However, always having to carry around a big perfume/cologne bottle doesn’t make this particular easy.

Solution:

On the one hand, one of the things that usually everybody carries around is a wallet; especially in a night club.  On the other hand, sample fragrances and their tiny bottles that one sometimes gets when buying a cologne/perfume offer a great but short solution to the problem. It so happens that these bottles also fit inside of a wallet.

Thus, if one would be able to refill one´s favorite cologne into these tiny bottles over and over again, one would be able to solve this problem. Some sort of docking station would have to be created that facilitates the transfer from one bottle to the other. Therefore, from  a business perspective more revenues could be created by selling cologne, the docking station and the needed bottles. Taking this one step further, one docking station could be used for several colognes/perfumes whereas a tailor-made wallet would offer options to for instance hold up to 3 different colognes/perfumes, as sometimes people don’t always wants to use the same fragrance.