Problem:
Sometimes sneakers and socks just don’t go together; even if the socks are barely visible, people, especially man, still try to hide them by tugging them back into the shoe with a somewhat useless motivation to create the illusion of wearing no socks …as socks just “never look right.”
Now if the sneakers also have shoelaces another problem is created which again is solved by trying to tug them into the shoe wherever possible or tying to tie the laces in a way inside of the show that makes them “invisible” to the untrained eye.
Solution:
Taking printers as an example, creating socks that only “go with” a particular shoe, like cartridges that only work with a particular printer, might solve the problem of creating the illusion of “no socks” to the maximum possible, while still wearing them without this unwanted “having to tug them back into the shoe”. This way, designers can align different designs and the cuts of the shoe and the sock, while also increase the revenue model of a particular sneaker by simply selling socks that were created in accordance with the shoe sold. Value: Establishing the acceptable “visible line” of socks with a particular sneaker.
Regarding the problem of the shoelaces: A simple pockets on each side of the shoe that allows to “hide” the shoelaces once tied, might just do the trick.
The Idea Library 